After an action brought by industry, 2007 European regulations that limit promotion of infant formula, and require companies to explain that it is not sterile, will not apply until 2010, the High Court has ruled. The Government, whose advisory body says the regulations are too weak, is appealing, and Baby Milk Action is calling for manufacturers to comply nevertheless with the regulations, and for Trading Standards to remove non-compliant labels. UK breastfeeding rates are amongst the lowest in the industrialised world.
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